The EXPAND Program helps participants further VALIDATE and TEST market demand as their young company grows.

By the end of the custom-designed learning experience, participants will  know which strategic and tactical actions they need to take to steer the direction of their growing firm and design a Business Action Plan to get them there.

  • Topics May Include:
    • Innovative Business Model Design
    • Entrepreneurial Challenges and Opportunities Assessment
    • SMART goal setting for your business
    • Stages of Business Growth
    • Customer Discovery and Product Design
    • Analyze Market Data To Determine The Optimal Sales, Marketing And Business Tactics
    • Avoid Common Marketing Mistakes To Deliver A Higher ROI On Your Marketing Investment
    • Creating Customer Profiles & Personas to Create a Winning Brand
    • Pricing And Distribution Decisions
    • Effectively Present Your Business To Attract Customers, Investors And Other Key Stakeholders
    • Numbers Tell a Story: Using Financial and Customer Data To Make Informed Business Decisions
    • Creating A Dashboard and KPI’s to Manage Growth
    • Sales Best Practices – Why Every Business Owner Needs to Know how to Sell
    • Building Strong Teams that Scale
    • Beyond Economic Profit: Measuring For Social Impact
    • Presentation of Business Action Plans