We are pleased to provide you with a variety of resources to support your business vision.
Check out Founder, Beth Goldstein's Books on Business Growth!
Browse through our collection of articles designed to motivate and inspire the creation of your business roadmap!
- Business Owner’s Guide to Branding
- Creating a Solid Elevator Pitch Template
- Is Business Like a Box of Chocolate?
- Does Your Business Resemble a Jigsaw Puzzle
- Marketing Is Like A Day at the Races
- Opportunity Distraction Disorder and Other Perils of Entrepreneurship
- Crowdfunding: Another Tool in Your Marketing Toolkit
- Are YOU a Game Changer?
- The Power of Reinventing Yourself
- What Does Branding Mean as a Thought Leader?
- Say Yes to No!
- Establish Your Brand as an Asset that Fuels Growth
Watch Beth's Interview about Business Opportunities on MSNBC's ``Your Business``
Scroll for Biz-Edge videos
Have You Outgrown Your Business?
Have you adjusted your business activities to reflect the growth of your business?
As our businesses grow, a common challenge that many owners face is their inability to change their role in the business. If you’ve been wearing every hat to grow your business to its current stage and that’s not working for you any longer, watch this week’s video for some tips on how to make changes that will get you to the next level!
The Art of the Pitch
When was the last time you worked on perfecting your elevator pitch?
At the heart of every business’ success story is their ability to convey their value proposition succinctly and clearly to key stakeholders. If you haven’t worked on perfecting your elevator pitch, now is the time to do so if you want to accelerate growth. Watch this week’s video to discover tips on perfecting your pitch and check out my Elevator Pitch Template to start today!
Do You Have A Branding Problem?
Branding is all about the customer experience. Perception IS reality. Watch how I respond to a question about the challenges and danger of misaligning one’s brand/value promise with what the customer actually experiences when they interact with a business.
Is Goal Setting Really Worth It?
Research proves that if you set very specific goals (SMART ones), your chances of achieving them increase significantly. Watch how I respond to a question from one of the entrepreneurs participating in a business growth program that I teach in Massachusetts who wonders if it’s really worth his time to set goals.