Beth Goldstein: Known for her ability to connect with audiences, Beth Goldstein is a much sought-after speaker, workshop leader, coach and consultant. Beth has spent the last 25+ years helping entrepreneurs, executives, small business owners and students around the global launch and grow successful businesses and organizations. Download Beth’s Trainer Profile Here!
She founded her consulting firm, Marketing Edge Consulting Group, in the late ’90s and established the company’s training division, Edge Institute, in 2007 with a focus on helping small business owners, executives, students and entrepreneurs better understand how their key stakeholders think, what they value and what influences their purchasing decisions. She then shows them how to apply this knowledge to create targeted business growth programs that drive revenue growth while increasing profitability and customer loyalty.
Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) has been used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In her second book, Lucky By Design, Beth exposed the fallacies and dangers of underestimating your own ability to control the destiny of your company and create powerful business opportunities. She offers new insights and practical advice on how to design your own luck. Beth’s marketing advice is featured in several chapters of the McGraw-Hill Small Business Resource Guide for QuickBooks Users (2009) distributed to over 100,000 QuickBooks users.
Beth currently teaches entrepreneurship and marketing courses at Babson College. Previously she taught marketing courses at the Heller School for Social Policy & Management at Brandeis University. She also spent 13+ years at the Boston University School of Management where she taught entrepreneurial sales & marketing courses, ran their New Venture Competition and served as the Faculty Director for the university’s nationally ranked Online Graduate Certificate in Entrepreneurship Program.
Beth was a Mentor at the Babson Summer Venture Program and Faculty Director for Babson Global’s Master of Science in Entrepreneurship Program and the UK-Lebanon Tech. Hub Business Accelerator Program. She developed significant portions of the curriculum for the MBA, MSEL (Master in Entrepreneurial Leadership) and the Undergraduate marketing major for the Mohammad Bin Salman College of Business and Entrepreneurship, Saudi Arabia. She has taught and designed training programs for a variety of undergraduate, graduate and executive education programs in the U.S. and abroad including: China, Indonesia, Kuwait, Lebanon, Mexico, Oman, Saudi Arabia, Thailand and the UK. Beth has taught courses at highly esteemed colleges and universities including Babson College, Boston University and Brandeis University.
Beth conducts business growth workshops throughout the US for organizations ranging from publicly funded groups like the MA Supplier Diversity Office to Fortune 500 companies like Fidelity Investments and Carrier Corporation. She served as the Lead Instructor for Interise’s nationwide training program, run in conjunction with the US Small Business Association’s Emerging Leaders (e200) Initiative. This program provides training to executives of established businesses throughout the U.S. looking to strengthen and grow their existing businesses.
Beth brings extensive practical work experience in marketing and sales to her teaching and her practice at Marketing Edge. She has been responsible for creating and executing marketing and sales programs for high-tech, banking and manufacturing firms, both in the U.S. and Europe. In her early career, Beth recruited and managed a 250-person sales force for a national healthcare provider and uses this sales expertise to help her clients understand the importance of blending sales and marketing techniques to achieve top line growth. She regularly conducts customer discovery surveys and extensive market research for her clients with results driving critical business decisions that support their ability to achieve solid growth.
Beth has over 30 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University. In her spare time, she enjoys spending time with her two adult children (when they’re home from college) and their crazy mutts: Chewbacca and Twizzler.
Watch Beth’s appearances as a guest expert on MSNBC’s Your Business!
Beth has been a featured speaker at the following events:
- Keynote Speaker: Women’s Leadership Exchange National Tour
- Keynote Speaker: Governor’s Advanced Manufacturing
and High Technology Summit
- Keynote Speaker: Innovation Summit, Lagos, Nigeria
- ICIC (Initiative for a Competitive InnerCity) InnerCity 100 Symposium
- World Expo Medical Device Conference, Shanghai, China
- U.S. Department of Energy Annual Small Business Conference
- TiE (The Indus Entrepreneurs) TiECon East Conference
- ADA (American Dietetic Association) Food & Nutrition Conference
- Vets Entrepreneur Training Symposium
- National Veteran Small Business Conference & Expo
- US Chamber of Commerce: America’s Small Business Summit
- ABA (American Banking Association) Marketing Network,
New England Spring Conference
- The Women’s Congress Annual Conference
- CBI’s Multicultural Marketing for Financial Services & Insurance Industries Conference
- NARMS International Annual Conference & Exposition