[vc_row 0=””][vc_column][vc_column_text 0=””]The EXPAND Program helps participants further VALIDATE and TEST market demand as their young company grows. By the end of the custom-designed learning experience, participants will  clearly understand which strategic and tactical actions they need to take to steer the direction of their growing firm and design a Business Action Plan to get them there.

Topics May Include:

• Innovative Business Model Design
• Entrepreneurial Challenges and Opportunities Assessment
• SMART goal setting for your business
• Stages of Business Growth
• Customer Discovery and Product Design
• Analyze Market Data To Determine The Optimal Sales, Marketing And Business Tactics
• Avoid Common Marketing Mistakes To Deliver A Higher ROI On Your Marketing Investment
• Creating Customer Profiles & Personas to Create a Winning Brand
• Pricing And Distribution Decisions
• Effectively Present Your Business To Attract Customers, Investors And Other Key Stakeholders
• Numbers Tell a Story: Using Financial and Customer Data To Make Informed Business Decisions
• Creating A Dashboard and KPI’s to Manage Growth
• Sales Best Practices – Why Every Business Owner Needs to Know how to Sell
• Building Strong Teams that Scale
• Beyond Economic Profit: Measuring For Social Impact
• Presentation of Business Action Plans

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