[vc_row 0=””][vc_column][vc_column_text 0=””]The SCALE Program helps business owners recognize and identify sustainable growth opportunities. The focus of the program is to support the design of a strategic and realistic Business Accelerator Plan to scale their organization.
Topics May Include:
- Customer Profiles & Market Segmentation for the Next Level of Growth
Ensuring a Strong ROI of Your Marketing Investment - Competitive Assessment and Market Differentiation
- Refining Your Business Value Proposition and Brand Image
- Establishing Powerful and Aligned Channels of Distribution
- Designing Customer-Centric Integrated Marketing Programs
- Pricing as a Strategic and Tactical Tool
- Effectively Present Your Business to Attract Customers, Investors and Other Key Stakeholders
- Managing Your Sales Team
- Sales Best Practices – Why Every Business Owner Needs to Know how to Sell
- Numbers Tell a Story: Using Financial and Customer Data To Make Informed Business Decisions
- Creating A Dashboard and KPI’s to Manage Growth
- Differentiating between Leadership and Management
- Building Strong Teams to Get You to the Next Level
- Beyond Economic Profit: Measuring and Weaving Social Value Into Your Growth Strategy
- Presentation of Business Accelerator Plans
- Setting the Stage for Innovative Growth
- SMART goals and deploying Business Model Canvas (BMC) as a Framework for Growth
- Customer Discovery and Product Design
- Analyze Market Data To Determine Optimal Sales, Marketing and Business Goals
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